Great Content encourages people to link to your pages and shows Google your pages are interesting and authoritative. This leads to search engine success because Google wants to show interesting and authoritative pages in its search results. It’s that simple!
Google promotes authority pages to the top of its rankings so it’s your job to create pages that become authority pages. This involves writing content people find useful because useful content is shared in blogs, twitter feeds etc., and over time Google picks up on these authority signals. This virtuous circle creates strong and sustainable Google rankings.
Links are important but don’t confuse quality with quantity and don’t think about links in isolation from your content. It’s vital to understand that having great content massively increases your chances of securing natural links from quality relevant pages. These links will help you the most.
In simple language if you have something worth linking to you might secure links worth having. Great sites don’t link to poor quality content, why would they?
Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering.
Do your homework and understand what kind of content your potential customers are looking for. Create a great site, create content people need and make it easy for them to share it. Do this and you’ll start to see your website traffic increase.